“Conversion optimization, which I prefer to think of as ‘Marketing Optimization’ is a fundamental mindset shift in itself. It’s a shift from so-called ‘best practices’ to ‘test practices’ – from ‘seeking tips and tricks’ to ‘asking powerful questions’ – from speculating to hypothesizing. - Chris Goward

Before you start......

“For you to achieve your goals, visitors must first achieve theirs.” — Jeffrey Eisenberg

Conversion Optimization Blogs

  1. 1 Mindberry 0
  2. 2 ConversionXL 16
  3. 3 Conversion Sciences Optimization Blog 0
  4. 4 Conversion Rate Experts (CRE) 10
  5. 5 Wider Funnel 7
  6. 6 Copy Hackers 5
  7. 7 Online behavior 4
  8. 8 Get Elastic 3

A/B testing tools

  1. 1 Wasabi 0
  2. 2 Google Optimize 360 0
  3. 3 Optimizely 2
  4. 4 Adobe Target 3
  5. 5 AB Tasty 0
  6. 6 Sitespect - Multivariate Testing 2
  7. 7 Visual Website Optimizer (VWO) 0
  8. 8 Convert.com 0

Post of the week

Big redesigns most of the time lead to big failures. And if you do not a/b test, you will not know how bad it is. And you will not learn what specific elements work and which do not. So how do you successfully make big changes using a/b testing? This article explains to 2 approaches for this.

http://iterative.club/

(have you read all the other interesting articles on conversion optimisation posted on this ZEEF?)

Copy

  1. 1 How to do it like Google with this powerful checklist 0
  2. 2 Design words with data 0
  3. 3 5 Great Ideas to Improve the UX of Your Copy 0
  4. 4 Approach Content Marketing Like a CRO (Here`s How) 0

Tools (that will make you live easier)

  1. 1 Hawkeye 0
  2. 2 FullStory 0
  3. 3 Smartlook (session replay, etc) 0
  4. 4 Shots of shops .com 0
  5. 5 Home of Crowdtesting 0
  6. 6 A/B-Test Bayesian Calculator 0
  7. 7 Imprace 0
  8. 8 Dummy / Fake Credit Card Generator 💳 0

Articles I have just read

  1. 1 Drive Innovative Designs Using Experience Visions 0
  2. 2 How to Experiment Rapidly Without Losing Rigour 0
  3. 3 twelve common metric interpretation pitfalls in online controlled experiments 0
  4. 4 Under the Hood of Uber's Experimentation Platform 0
  5. 5 Metrics Versus Experience 0
  6. 6 Achieving Growth Through Experiments 0
  7. 7 13 Mental Models Every Founder Should Know 0
  8. 8 8 quick ways to write microcopy that turns visitors into customers 0

UX blogs

  1. 1 User Interface Engineering - Jared Spool 0
  2. 2 Karl Gilis - Usability Blog 4
  3. 3 Jacob Nielsen 5
  4. 4 The Gestalt Principles 1
  5. 5 User Interface Engineering 2
  6. 6 Gerry McGovern 2
  7. 7 UX Movement 1
  8. 8 Designmodo 0

Data visualisation

  1. 1 Analysis To Insights To Action, Faster! 5
  2. 2 10 data-visualisations that prove information is beautiful 2
  3. 3 The best stats you've ever seen 5
  4. 4 Visualization and Statistics 1
  5. 5 STATISTICS used in Web Analytics 1

Blogs Persuasion optimization

  1. 1 Newneuromarketing 0
  2. 2 Wheel of Persuasion – over 200 Online… 2
  3. 3 Roger Dooley 1
  4. 4 The Web Psychologist - Nathalie Nahai 1
  5. 5 Dan Ariely 0

Presentations you must see

  1. 1 Usability Conversion Optimization for the Eye 0
  2. 2 #Conversion2015 Amsterdam keynote Ton Wesseling 4
  3. 3 Psychological Architectures & Persuasive Technology (SXSW) 2
  4. 4 20 Ways to Shaft your Split Tesring - Craig Sullivan 3
  5. 5 20 reasons why you a/b test suck - Ton Wesseling 1
  6. 6 Evolution of Optimisation 1
  7. 7 16 Customer Service Secrets We Learned at Headsets.com 1

A/B tests

  1. 1 The Button Color A/B Test 0
  2. 2 9 Conversion Rate Optimization Misconceptions (and How They’re Costing You Money) 0
  3. 3 3 Ways to Increase Conversions by Increasing Contextual Relevance 0
  4. 4 Turn a losing experiment into a winner 0
  5. 5 37 A/B test shared by others 0
  6. 6 How One Bank Doubled ROI by Being Creative in a Conservative Industry 4
  7. 7 12 Surprising A/B Test Results to Stop You Making Assumptions 1
  8. 8 Case Study For Sliderobe Group's from PRWD 1

AI and Design

  1. 1 Experience Design in the Machine Learning Era 0

Articles I've written (Dutch)

  1. 1 Weten is Meten - praktijkvoorbeelden 4
  2. 2 Design Treasures Amazon (1/3) 3
  3. 3 Design Treasures Amazon (2/3) 0
  4. 4 Design Treasures Amazon (3/3) 1

Persuasion and ethics

  1. 1 How Technology Hijacks People’s Minds 0
  2. 2 The ethics of experimentation 1
  3. 3 Please, Corporations, Experiment on Us 2
  4. 4 The ethics of good design: A principle for the connected age 0
  5. 5 Transparent & credible evidence. 0

Carousels are evil

  1. 1 Our themes don't have sliders... Because sliders suck. 0
  2. 2 Why Image Carousels Are Almost Always A Bad Idea 0
  3. 3 Should I Use A Carousel? 1
  4. 4 Image Carousels and Sliders? Don't Use Them. (Here's why.) 0
  5. 5 Carousel Interaction Stats 0
  6. 6 Single Value Proposition Is Better Than Auto-rotating Slider 0
  7. 7 7 Ways to Design Home Pages Without Rotating Banners 0
  8. 8 8 UX Requirements for Designing a… 0

Books I've read

  1. 1 Delivering Happiness 4
  2. 2 http://nudges.org 2
  3. 3 Little Brother - Cory Doctorow 1
  4. 4 Neuro Web Design 2
  5. 5 Amazon.com 1
  6. 6 Don't Make Me Think 2
  7. 7 Web Form Design 2
  8. 8 Hick’s Law 0

Persuasion

  1. 1 The psychological bias that became the norm 0
  2. 2 Using Dual Process Theory for Higher Conversions 0
  3. 3 Unraveling “biased thinking” to help increase website conversions 0
  4. 4 21 Fascinating Persuasion Techniques That Boost Website Conversions 0
  5. 5 6 ways to increase conversion rates and revenue using price anchoring 0
  6. 6 Maximizing conversion with micro persuasion 0
  7. 7 18 Cognitive Biases You Can Use for… 2
  8. 8 Designing With Persuasive Patterns 0

Hamburger menus are evil

  1. 1 Why The Hamburger Menu Should Disappear For Good 0
  2. 2 So long... 0
  3. 3 Obvious Always Wins 0
  4. 4 Design, UI and UX for Successful Products 0
  5. 5 Five apps & websites that ditched the hamburger menu 0
  6. 6 Does It Help or Hurt Revenue? 0
  7. 7 Bye, Bye Burger!. What we learned from implementing the… 0
  8. 8 Hamburger Menus and Hidden Navigation Hurt UX Metrics 0

People to follow

  1. 1 https://twitter.com/karlblanks 3
  2. 2 https://twitter.com/barts 3
  3. 3 https://twitter.com/jmspool 5
  4. 4 Brian Massey (@bmassey) 1
  5. 5 https://twitter.com/ContentVerve 0
  6. 6 https://twitter.com/AGConsult 0
  7. 7 https://twitter.com/OptimiseOrDie 0
  8. 8 https://twitter.com/danariely 1

Behavioral Models

  1. 1 Behavior Model 5
  2. 2 Mckinsey consumer decision journey 8
  3. 3 Eisenberg's WIIFM model 1
  4. 4 Conversion Sequence heuristic Meclabs 2
  5. 5 Shopping funnels - Google Ventures 0

Breaking down Amazon

  1. 1 Amazon’s Performance Secrets 2
  2. 2 Breaking down Amazon's mega… 0
  3. 3 Amazon backs away from test prices 0

Conversion Strategies

  1. 1 LIFT model 3
  2. 2 The CRE Methodology™ 0
  3. 3 The CRO Checklist 1
  4. 4 WiderFunnel Conversion strategy 1
  5. 5 Growth Canvas 0
  6. 6 The ResearchXL framework 0
  7. 7 How to Come Up with More Winning Tests Using Data [ResearchXL model] 0
  8. 8 The 7 Core AB Testing Strategies 0

Cross cultural Website optimization

  1. 1 Cross cultural website optimization 2
  2. 2 What You Need To Know About… 2
  3. 3 5 Tips to Get Diverse, Global Data 1

(Mobile) website navigation

  1. 1 Horizontal Scrolling Lists in Mobile 0
  2. 2 Float label pattern in UX form design 0
  3. 3 Mobile Subnavigation 0
  4. 4 Basic Patterns of Mobile Navigation 0
  5. 5 Basic Patterns for Mobile Navigation 0
  6. 6 Picking the Right Methods to Improve Navigation 0
  7. 7 Effective website navigation (even if you're not a usability expert) 0

Mobile Optimization

  1. 1 Why Your Form Only Needs One Name Field 0
  2. 2 Text Fields in Mobile App 0
  3. 3 Mobile DropDowns Revisited 0
  4. 4 4 Things That Work More Often Than Not… 0
  5. 5 AB testing case studies, ebooks, blogs, webinars & videos 0
  6. 6 Improving Mobile UX to Boost Conversions… 0
  7. 7 UserTesting 0
  8. 8 42 mobile landing page optimization tips 1

Web form design

  1. 1 4 Quick & Simple Webform Improvements for Explosive Results. 0
  2. 2 How to Design Great UX for Sign Up Form 0
  3. 3 Common mistakes designers make and how to fix them 0
  4. 4 How To Improve Your Billing Form’s UX In One Day 0
  5. 5 Inline Form Validation 0
  6. 6 7 Web Form Optimization Insights from Testing Hundreds of Forms 0
  7. 7 Design better input fields 0
  8. 8 7 Web Form Optimization Insights from Testing Hundreds of Forms 0

Mobile Page Speed

  1. 1 A Designer's Guide to Fast Websites and Perceived Performance 0
  2. 2 Mobile Page Speed 0
  3. 3 We Analyzed 143,827 URLs and Discovered the Overlooked Speed Factors That Impact Google Rankings 0
  4. 4 The Akamai Blog 0
  5. 5 How Does Page Load Time Impact Engagement? 0

A/B test prioritizing

  1. 1 SCORE prioritisation framework 0
  2. 2 A Method for Prioritizing A/B Test Ideas That Won’t Hurt Feelings 2
  3. 3 PIE - Prioritize a/b tests - Wider Funnel 1
  4. 4 3 Steps to Better Prioritization and… 0
  5. 5 PXL 0

No more redesigns

  1. 1 Making Big Changes 0
  2. 2 Don't Mess Up Your Website Redesign 0
  3. 3 Don’t Do A Redesign! Learn Why Evolution… 0
  4. 4 Website Redesign for Higher Conversions? Tread Lightly 0
  5. 5 How We Lost 47% of Our Users After a… 0

A/B test process

  1. 1 How to Design & Track Viral Growth… 1
  2. 2 Implementing an A/B & Usability testing process 2
  3. 3 17 ways to F**k-up your AB Testing 0
  4. 4 How to write a hypothesis 0

Google analytics hacks

  1. 1 Things you didn't know in Google Analytics 0
  2. 2 Expert Google Analytics Guide 0
  3. 3 How To Configure GA to get actionable data 2
  4. 4 TRUE Time on Page in Google Analytics 2
  5. 5 Analytics Dashboard for front enders 0
  6. 6 5 Google Analytics Custom Reports FTW! 0
  7. 7 Google Analytics Health Check 0
  8. 8 The Google Analytics Add-On for Sheets 0

A/B test Significance

  1. 1 How Many Variations Can You Have in an A/B/n Test? 0
  2. 2 An Intuitive Guide For Non-Mathematicians 0
  3. 3 The Low Base Rate Problem 0
  4. 4 10 Statistics Traps in A/B Testing 0
  5. 5 Felix Schönbrodt's blog 0
  6. 6 Bayes's Theorem: What's the Big Deal? 0
  7. 7 Goodbye, t-test 0
  8. 8 Crash Course on A/B Testing Statistics 1

Google Analytics CRO tips

  1. 1 Google Analytics Event Tracking for CRO and UX by Angie Schottmuller 0
  2. 2 The website conversion optimization tool for smart marketers 0
  3. 3 Dealing with refunds in Google Analytics 0

Significance calculators

  1. 1 Revenue per Visitor Statistical Significance Calculator 0
  2. 2 a/b test calc all - Online Dialogue 8
  3. 3 sample size calculator, A/B test results,… 1
  4. 4 A/B Significance Test 1
  5. 5 A/B Test Sample Size Calculator 3
  6. 6 Compute required Sample Size for your A/B tests 1
  7. 7 A/B/n split test significance calculator 0

Personalisation

What is personalisation? Can it be segment based or only on single person behavior? And are there already succesfull casestudies

  1. 1 Why Sites Are Getting Personalization… 0
  2. 2 Is Personalization Creepy? 6 Experts Weigh In 0
  3. 3 How to use personalised product recommendations to increase Ecommerce sales 0

The Theory of Price

  1. 1 26 Pricing Page Examples and Best Practices 0
  2. 2 7 Sneaky Retail Tricks 0
  3. 3 Pricing Experiments You Might Not Know,… 0
  4. 4 46 psychological pricing strategies 0
  5. 5 Why Lower Prices Can Backfire and How to Avoid a Decrease in Sales 0

Ask your customers tools

  1. 1 Usabilla 1
  2. 2 Qualaroo 0
  3. 3 Surveymonkey 0
  4. 4 Mopinion 0

Onboarding

  1. 1 Welcome onboard(ing)! 0
  2. 2 Why Onboarding is the Most Crucial Part of Your Growth Strategy 0
  3. 3 Crafting The First Mile Of Product 0
  4. 4 Putting the User Back in User Onboarding 0
  5. 5 11 best practices and 15 examples 0
  6. 6 The best user onboarding has nothing to do with your product 0
  7. 7 Don’t Go Overboard With Your Onboarding 0
  8. 8 How to onboard B2B eCommerce Customers 0

Experimentation at Microsoft

  1. 1 twelve common metric interpretation pitfalls in online controlled experiments 0

User Research

  1. 1 You Don't Know Your Customer And It's… 0
  2. 2 Master the Art of the Ask 0

Did you like this page?

Yes? Plz share and let others know
No? Plz let me know so I can optimise!

I will be updating this page every week so don’t be a stranger and follow my Zeef page and receive weekly updates :-)

Thanks

Conversion Optimization myths

  1. 1 Best Practice Gone Bad 1
  2. 2 UX Myths 2
Confirm
Follow page
Suggest
Message Atopos42
Report link