“Conversion optimization, which I prefer to think of as ‘Marketing Optimization’ is a fundamental mindset shift in itself. It’s a shift from so-called ‘best practices’ to ‘test practices’ – from ‘seeking tips and tricks’ to ‘asking powerful questions’ – from speculating to hypothesizing. - Chris Goward

Before you start......

“For you to achieve your goals, visitors must first achieve theirs.” — Bryan Eisenberg

Post of the week

Do you know what a non-inferiority a/b test is? This might be an interesting new type of experimentation that might help you increase your test velocity.

http://blog.analytics-toolkit.com/2017/case-non-inferiority-designs-ab-testing/

(have you read all the other interesting articles on conversion optimisation posted on this ZEEF?)

Did you like this page?

Yes? Plz share and let others know
No? Plz let me know so I can optimise!

I will be updating this page every week so don’t be a stranger and follow my Zeef page and receive weekly updates :-)

Thanks

Confirm
Follow page
Suggest
Message Atopos42
Report link