“Conversion optimization, which I prefer to think of as ‘Marketing Optimization’ is a fundamental mindset shift in itself. It’s a shift from so-called ‘best practices’ to ‘test practices’ – from ‘seeking tips and tricks’ to ‘asking powerful questions’ – from speculating to hypothesizing. - Chris Goward

Before you start......

“For you to achieve your goals, visitors must first achieve theirs.” — Bryan Eisenberg

Post of the week

Do you know what a non-inferiority a/b test is? This might be an interesting new type of experimentation that might help you increase your test velocity.


(have you read all the other interesting articles on conversion optimisation posted on this ZEEF?)

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