“Conversion optimization, which I prefer to think of as ‘Marketing Optimization’ is a fundamental mindset shift in itself. It’s a shift from so-called ‘best practices’ to ‘test practices’ – from ‘seeking tips and tricks’ to ‘asking powerful questions’ – from speculating to hypothesizing. - Chris Goward

Before you start......

“For you to achieve your goals, visitors must first achieve theirs.” — Bryan Eisenberg

Post of the week

Did you know that Facebook slows down its interface to create a better user experience? Well, now you can read why.

http://www.fastcodesign.com/3061519/evidence/the-ux-secret-that-will-ruin-apps-for-you

(have you read all the other interesting articles on conversion optimisation posted on this ZEEF?)

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