“Conversion optimization, which I prefer to think of as ‘Marketing Optimization’ is a fundamental mindset shift in itself. It’s a shift from so-called ‘best practices’ to ‘test practices’ – from ‘seeking tips and tricks’ to ‘asking powerful questions’ – from speculating to hypothesizing. - Chris Goward

Before you start......

“For you to achieve your goals, visitors must first achieve theirs.” — Jeffrey Eisenberg

Post of the week

Big redesigns most of the time lead to big failures. And if you do not a/b test, you will not know how bad it is. And you will not learn what specific elements work and which do not. So how do you successfully make big changes using a/b testing? This article explains to 2 approaches for this.


(have you read all the other interesting articles on conversion optimisation posted on this ZEEF?)

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