Conversion Rate Optimization (CRO) is about turning visitors into customers. Getting more blog readers or more online sales by listening to what your visitors tell you through web analytics and user testing. Create an alternative page and test it using A/B testing or MVT testing. Below you’ll find my personal favorites to help you on your way.

CRO guru's & blogs

  1. 1 Bryan & Jeffrey Eisenberg 25
  2. 2 Jakob Nielsen (Nielsen Norman group) 12
  3. 3 Tim Ash (sitetuners.com) 12
  4. 4 Aartjan van Erkel (SchrijvenVoorInternet) 9
  5. 5 Clickz.com 9
  6. 6 ConversionXL 8
  7. 7 Get Elastic 5
  8. 8 Webanalisten 3

Calculators

  1. 1 [Calc] Statistical Significance Calculator 13
  2. 2 [Calc] Power & Significance Calculator 9
  3. 3 Sample Size Calculator 0

Psychology, Irrationality, Behavioral Economics

  1. 1 You Are Not So Smart 0
  2. 2 List of cognitive biases 0
  3. 3 Cognitive biases [infographic] 0
  4. 4 Behavioral Economics vocabulary 2
  5. 5 BJ Fogg Behavior Model 9
  6. 6 Wheel of Persuasion by Bart Schutz 18
  7. 7 Dan Ariely 5
  8. 8 Nathalie Nahai 8

AB / MVT testing

  1. 1 [Test tool] Optimizely 17
  2. 2 [Test tool] VisualWebsiteOptimizer 8
  3. 3 [Test tool] Maxymiser 20
  4. 4 ABTestGuide 0
  5. 5 Convert 0

Books - Website testing

  1. 1 Tim Ash - Landing Page Optimization (tip!) 11
  2. 2 Chris Goward - You Should Test That 5
  3. 3 Bryan Eisenberg - Always Be Testing 5
  4. 4 Steve Krug - Rocket Surgery Made Easy 5

Statistics & Analytics

  1. 1 Google Analytics Gallery (tip!) 17

User Testing

  1. 1 Fibéo: screen capture & webcam [NL] 3
  2. 2 UserTesting.com 12
  3. 3 FiveSecondTest 10

Heatmaps

  1. 1 Hotjar 1
  2. 2 CrazyEgg 9
  3. 3 ClickTale 13

Books - Website usability

  1. 1 Don't Make Me Think, Steve Krug 7
  2. 2 Jakob Nielsen - Prioritizing Web Usability 3

Guides, How To...

  1. 1 Guide to Copywriting 4
  2. 2 Guide to Landing Page Optimization 7
  3. 3 Ecommerce product pages 4
  4. 4 Building a Strong A/B Testing Plan 7
  5. 5 How To Double Your Conversions in 30 Days 7
  6. 6 Photos as Web Content 6
  7. 7 Step-By-Step Guide (+ Tips and Examples) 4
  8. 8 5 Essential Landing Page Elements 6

Visitor Feedback

  1. 1 Hotjar 0
  2. 2 Qualaroo 5
  3. 3 Usabilla 6

Books - Behavioral economics

  1. 1 Robert Cialdini - Pre-Suasion 0
  2. 2 Influence: The Psychology of Persuasion (tip!) 7
  3. 3 Daniel Kahneman - Thinking, Fast and Slow 2
  4. 4 Bryan & Jeffrey Eisenberg - Waiting for Your Cat to Bark? 5
  5. 5 Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing 4
  6. 6 Science Rockstars: Digital Seduction 2
  7. 7 Payoff 0

CRO videos

  1. 1 Science Of Persuasion (animated, 11:51) 11

Other tools

  1. 1 Where Is The Fold 7
  2. 2 [Mockup] Mockingbird 4
  3. 3 [Website speed] GTMetrix 2

Books - Web analytics

  1. 1 Avinash Kaushik - Web Analytics 2.0 5

Awesome infographics

  1. 1 6 principles of persuasion - Robert Cialdini 25
  2. 2 The Anatomy Of A High Converting Landingpage 18
  3. 3 Killing Cart Abandonment with Conversion Optimization [Infographic] 9
  4. 4 Holy grail of ecommerce conversion optimization 12
  5. 5 Are You Running Enough Tests on Your Website? 10

AB test ideas & examples

  1. 1 Which Test Won (tip!) 17
  2. 2 26 Beautiful Landing Page Designs 10
  3. 3 108 ways to increase your website’s profits 11
  4. 4 The Ultimate Guide To A/B Testing 5

Books - Mobile

  1. 1 Jakob Nielsen - Mobile Usability 4
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